All competent marketers understand that photographs of people outperform images of anything else 90% of the time. Dummies may not be actual humans, but they are the next best thing for attracting attention. Here’s how to employ mannequins in one piece clothing stores and other retail establishments to increase sales.
1) To increase foot traffic
Live on a medium to low traffic street. You can probably get away with putting a mannequin out on the sidewalk, especially if you position it so that it attracts attention while not impeding foot traffic. Make your form carry a placard, whether it’s to promote a deal or to be amusing.
You have a fantastic opportunity to display your items on the street mannequin, but don’t put anything too valuable on it because theft rates will be high. Anything that can be attached securely, such as a dress or overalls, would be ideal. Just don’t put anything on the mannequin that will make you very disappointed if you lose. Some people have velcro stitched into specific clothing items, and then they place velcro tape on the form. If someone tries to rip a piece of clothes off, it will make a loud noise, and the thief will be so astonished that they will flee.
2) To Display Outfits
Mannequins are used in clothing businesses to demonstrate how entire ensembles should look when put together. Use forms in the front displays of your operated clothing business to display your most dramatic clothes.
3) For branding purposes
Forget the stuffy postures from the big box stores. Mannequins don’t have to be dull, and if you have two or more, things may get highly intriguing. Set up your forms to be dancing, necking, or perhaps fighting over a discounted scarf. I noticed one business where the mannequins were protesting poor pay. The more outrageous your ideas, the more people will look, and the more sales you’ll make when they walk into your store.
Suppose you have the time. Attempt to rotate your mannequins once a day. You don’t have to re-dress them or change the theme of your presentation entirely, but simply shifting their arms around and changing their gaze will gain you more attention. Your biggest customers may be the individuals who pass by every day, and if you have a visual treat for them every day, you’ll be making the best use of the money you’re paying for rent on that vast picture window.
You’ll probably need a wig or two in addition to the mannequins. Buy a wig that complements what you’re selling; for example, if you’re marketing to older adults, get a grey wig or a wig with a more formal style. If you cater to teenagers, make sure to purchase a cutting-edge wig. You can forgo the wig and wear hats and scarves, although the bald head look will become old after a while.